Track every meal with a single photo
Pippa estimates your calories from a photo, builds a daily goal around your body, and keeps you company along the way. No manual logging, no judgment.
Built on validated BMR science · Private, on-device tracking
Early traction
1,000
Daily active users
1,500
App downloads
50,000+
Food items logged
5
School pilot LOIs signed
How it works
Three simple steps from photo to progress
Snap a photo of your meal
Open the camera and take a picture of what you're eating. No searching databases, no weighing portions, no manual logging.
Get instant calorie estimates
Pippa's AI analyzes the photo and estimates the calories for you, then tracks it against a daily goal calculated from your own body.
Keep Pippa happy and build streaks
Stay on track and watch Pippa's mood brighten. Complete your goal each day to grow your streak, earn coins, and unlock new backgrounds.
How Pippa helps
Supportive features designed to help you feel grounded and understood
AI-powered meal tracking
Simply take a photo of your food and our AI automatically estimates calories. No manual logging required.
Your digital buddy Pippa
Watch Pippa's mood change throughout the day based on your progress. Keep them happy by staying on track with your goals!
Personalized calorie goals
Get a custom daily calorie goal calculated from your BMR (Basal Metabolic Rate) based on your weight, height, age, and gender.
Streaks, coins & rewards
Build daily streaks, earn coins, and unlock beautiful backgrounds for Pippa's environment. Every day you complete your goal brings rewards!
Talk to Pippa anytime
Pippa is always there to chat about food, feelings, or whatever's on your mind. A calm, judgment-free space to check in whenever you need it.
Add your friends
Pair up with friends by code to share your progress and cheer each other on. Send little hugs and cookies to keep each other going.
Dress up Pippa
Spend the coins you earn in the Shop to unlock hats and backgrounds, from a baseball cap to a wizard hat, and make Pippa your own.
Whatever your goal, Pippa fits in
However you want to approach food, Pippa meets you where you are. No pressure, no judgment.
Built to be trustworthy
Real nutrition science under a friendly face
Grounded in validated science
Your daily calorie goal is calculated with the Mifflin-St Jeor equation, one of the most accurate methods clinicians use to estimate Basal Metabolic Rate, then adjusted for your activity level.
Personalized to your body
Goals are built from your own weight, height, age, and gender, and Pippa prompts you to refresh them regularly so they stay accurate as your body changes.
Private by design
Your photos, calorie history, and profile are stored locally on your device. Nothing is uploaded to the cloud, shared, or sold. You stay in full control.
See Pippa in action
Watch how Pippa helps you track meals, stay motivated, and reach your goals
Easy tracking
See how simple it is to log meals with just a photo
Meet Pippa
Watch Pippa's mood change as you make progress
Build streaks
Learn how to earn coins and unlock rewards
Used by students from
Bring Pippa to your patients and students
Working with clinics, high schools, and universities to support healthier, more mindful eating.
Clinic inquiries & demos
Bring Pippa into your practice as a between-visit companion for patients. Book a walkthrough to see how photo-based logging and gentle daily goals can support your care plans.
Frequently asked questions
Everything you need to know about Pippa
Pippa is a gentle, guilt-free calorie-tracking app built around a virtual companion. Snap a photo of your meal and Pippa's AI counts the calories and names the dish, with no manual logging. Your companion's mood mirrors your habits, so building healthy routines feels supportive instead of clinical.
Just take a photo. Pippa's AI looks at your meal, identifies the dish, and estimates the calories for you. No searching databases, no weighing portions, no typing.
They're smart estimates meant to help you stay consistent, not medical-grade measurements. Pippa is about building a healthy relationship with food and steady habits, not obsessing over exact numbers.
Yes. You can sign in with Sign in with Apple (including Hide My Email) or create an account with email and password. A quick profile setup helps Pippa personalize your daily goal.
Pippa is available on both iOS and Android.
Pippa is free to download. Pippa Premium unlocks the full experience: Weekly at $1.99/week with a 1-week free trial for new subscribers, or Yearly at $39.99/year (best value, around 33% off).
Free includes meal logging, streaks, mood check-ins, a starter set of customizations, and the last 30 days of history. Premium adds PippaChat, pairing with real friends, all hats and backgrounds, all-time history, advanced mood insights, and removes ads.
On iPhone, go to Settings, then Apple ID, then Subscriptions. On Android, open the Google Play Store, tap your profile icon, then Payments & subscriptions, then Subscriptions, select Pippa, and tap Cancel subscription. You can cancel anytime, and your free trial won't be charged if you cancel before it ends.
Hit your daily goal and your streak grows. Miss a day and it resets gently, with no shame and no scary red warnings. It's encouragement, not punishment.
A friendly AI companion you can talk to about food, feelings, or whatever's on your mind. It's non-judgmental and always there. (Premium feature.)
Yes. Pair real friends with a code and send hugs and cookies to cheer each other on. Real-friend pairing is a Premium feature, and free users get a virtual buddy.
Yes. Pippa does not track you across apps and uses no advertising trackers. Your meals, mood notes, and chats are encrypted and used only to power your experience. You can delete your account and data anytime from Settings.
No. Pippa is a supportive habit-and-tracking companion, not a medical service, and its chat is AI-generated, not professional advice. If you're struggling, please reach out to a qualified professional or a crisis line.
Trusted by users from
Backing the future of mindful nutrition
Pippa is growing fast with real users, real engagement, and early school pilots in the pipeline. If you're investing in consumer health, we'd love to walk you through the traction and the roadmap.
1,000
Daily active users
50,000+
Food items logged
5
School pilot LOIs
Take your time
There's no pressure here. When you're ready, Pippa is available to support you. You can explore at your own pace, and everything is optional.